Distinction #4: Scale

in Systems

So many businesses are stuck on tradition. What happens to your agency or brokerage or factory or freelance practice when you make the unit of measure bigger? smaller? Why are you assuming that your scale is correct? – Seth Godin

In the previous posts we “got” “content”, “stickiness” and “attention” .

The 4th (and final) distinction is the distinction of “Scale”.

Scale refers to our system’s capacity to adapt to changes in the marketplace.

Scale does not refer to size or growth. It’s not about how big we are. In many cases, being small is the better option.

Scale is about leveraging resources (activities, time, skill, money) to produce an outcome that is greater than the sum of it’s parts.

How can you apply the distinctions of “content”, “stickiness”, “attention” and “scale” to add value to the prospect and client experience in your unit?

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Distinction #3: Attention

Systems

If you can’t make money from attention, you should do something else for a living. – Seth Godin

The result of “content” coupled with “stickiness” is our third distinction: “Attention”.
Not much needs to be said here – all valuable transactions in our business require it.
Without “attention” we have no prospects, no leads, no appointments, no [...]

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Distinction #2: Stickiness

Systems

We have become, in our society, overwhelmed by people clamoring for our attention. This information age has created a stickiness problem. – Malcolm Gladwell
We’ve talked a lot about how to keep potential prospects “stuck” on our site. So it probably comes as no surprise the second distinction is the distinction of “Stickiness”.
The notion of [...]

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Distinction #1: Content

Systems

“Content is King” – Anonymous
Before I get started with assigning specific tasks for the “hyper-local neighborhood marketing plan” (that’s a mouthful) we’ve been talking about… I wanted to outline the four key “distinctions” our plan is based on.
If anything it helps clarify the vision and helps outline how we capitalize on the resources [...]

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Before the “Before Unit” …

Sources

I found this video and it’s a great way to kick off the discussion of our BEFORE unit.
Before getting into the BEFORE unit … it’s important to get connected to the experience of the prospect.
Because sometimes we get caught up using “business speak” (ie, “leads”, “contacts”, “capture”, “conversion”, “metrics”, etc) and we aren’t present to [...]

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Structure, Structure, Structure…

Structure

All organizations are hierarchical.
At each level people serve under those above them.
An organization is therefore a structured institution.
If it not structured, it is a mob.
Mobs do not get things done, they destroy things.
I’ve been thinking and studying a lot lately about the structures that support a successful Real Estate Teams (or successful teams in general), [...]

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Where Do We Go From Here?

Vision

Our goals can only be reached through a vehicle of a plan,
In which we must fervently believe,
and upon which we must vigorously act.
There is no other route to success.
WARNING: This website requires your feedback, your input, your involvement and, yes, ACTION from the entire team.
You’ve been warned.
So I’m sure you’re sitting there thinking to yourself, [...]

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