Distinction #1: Content

“Content is King” – Anonymous

Before I get started with assigning specific tasks for the “hyper-local neighborhood marketing plan” (that’s a mouthful) we’ve been talking about… I wanted to outline the four key “distinctions” our plan is based on.

If anything it helps clarify the vision and helps outline how we capitalize on the resources available to us.

Over the last 5 years, marketing and sales has shifted from an “outbound” to an “inbound” paradigm.

Lead generation/conversion, as it evolves online (and within the real estate industry), is content driven and will increasingly rely on “inbound” methodology.

Which leads us to the first distinction of our plan … the distinction of “Content”.

Content works for us at every level of our business.

So what does that mean, exactly?

Put simply: When it comes to the work we do … we are a content delivering machines.

Think about that for a moment and see what shows up.

When we’re acting with the intent of generating a lead – marketing, prospecting, lead fu, appt setting, etc – we are delivering content.

When we are presenting a service – buyer interview, listing presentation – we are delivering content.

When servicing a client (listing, showing houses, price reductions, etc.), negotiating a contract, coordinating a transaction (contract to close) or generating referrals from your sphere of influence, database or past clients – we are delivering content.

It’s touches every metric.. Influences and informs every step in our process.

Content, taken as a whole, is what makes our business what it is.

So what types of content do you deliver?

And what can you be doing to increase the quantity, skill and pace of delivering content?