Distinction #3: Attention

in Systems

If you can’t make money from attention, you should do something else for a living. – Seth Godin

The result of “content” coupled with “stickiness” is our third distinction: “Attention”.

Not much needs to be said here – all valuable transactions in our business require it.

Without “attention” we have no prospects, no leads, no appointments, no clients, no closings.

End of story.

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Distinction #4: Scale
December 12, 2009 at 1:17 pm

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